{"id":35788,"date":"2023-07-12T14:22:23","date_gmt":"2023-07-12T12:22:23","guid":{"rendered":"https:\/\/www.alternativ.be\/bedrijfsidentiteit-kracht-bijzetten-met-kantoorinrichting%ef%bf%bc\/"},"modified":"2023-07-12T14:25:20","modified_gmt":"2023-07-12T12:25:20","slug":"strengthening-corporate-identity-with-office-design","status":"publish","type":"post","link":"https:\/\/www.alternativ.be\/en\/strengthening-corporate-identity-with-office-design\/","title":{"rendered":"Strengthening corporate identity with office design"},"content":{"rendered":"\n<p>In 2015, Zeynep Dagli from the Department of Interior Architecture and Environmental Design at Hacettepe University published a paper in which she stressed that a well-defined identity and the corresponding and reinforcing interior design was a significant contributor towards the <strong>success of a company<\/strong>.<\/p>\n\n\n\n<h2 id=\"h-interior-design-as-part-of-your-branding\"><strong>Interior design as part of your branding<\/strong><\/h2>\n\n\n\n<p><strong>Interior design<\/strong> is often overlooked in branding projects. Nevertheless, your physical space is part of your corporate identity and you should apply the same rules as you do to your expressions of communication. Only then can you offer the <strong>all-in experience<\/strong> which feels &#8216;right\u2019 and authentic. But this not only applies to the outside world; it also ensures that <strong>your values as an organisation <\/strong>are clear and tangible for your staff.<\/p>\n\n\n\n<h2 id=\"h-your-mission-translated-into-furniture\"><strong>Your mission translated into furniture<\/strong><\/h2>\n\n\n\n<p>If your company, for example, boasts about its <strong>sustainability efforts<\/strong>, then recycled materials, energy-efficient lighting and <a href=\"https:\/\/www.alternativ.be\/en\/sustainable-furniture-for-your-office-3-focus-areas\/\">sustainable materials<\/a> should be emphasised in your interior design. If your organisation\u2019s main priority is <a href=\"https:\/\/www.alternativ.be\/nl\/de-creativiteit-stimuleren-met-je-kantoorinrichting\/\">creativity<\/a> and <strong>originality<\/strong>, you should not make do with the standard office design in beige and grey.<\/p>\n\n\n\n<h2 id=\"h-across-all-locations\"><strong>Across all locations<\/strong><\/h2>\n\n\n\n<p>Even if you operate from one base, it is crucial to use the same colours, materials and accessories in all areas. However, the importance of <strong>being consistent<\/strong> increases as you expand across multiple offices, which may also be dotted across different countries. Your office design is the perfect way to ensure a <strong>unified appearance <\/strong>across all the various branches, and to ensure that employees who may be separated geographically feel as if they are part of one team.<\/p>\n\n\n\n<p>The same goes for companies that operate <strong>one or more stores<\/strong> alongside a head office. If you are selling robust, outdoor clothing, it is confusing if you opt for an office layout which exudes luxury and a party atmosphere. A handy test? When you describe your stores and office, would you be able to use <strong>the same words<\/strong>?<\/p>\n\n\n\n<h2 id=\"h-walls-as-a-gratifying-palette\"><strong>Walls as a gratifying palette<\/strong><\/h2>\n\n\n\n<p>Taking <strong>your walls<\/strong> in hand is a simple way to transfer your corporate identity to the workplace. Imagine the difference between offices where the walls are covered in <a href=\"https:\/\/www.alternativ.be\/en\/acoustic-panels-and-other-ways-to-limit-noise-in-your-office\/\">acoustic panels<\/a> in company colours or in wooden cladding, or perhaps where the <strong>bricks <\/strong>are left exposed.&nbsp;<\/p>\n\n\n\n<h2 id=\"h-customised-office-design\"><strong>Customised office design<\/strong><\/h2>\n\n\n\n<p>Despite providing these very generalised tips, we know better than anyone that <a href=\"https:\/\/www.alternativ.be\/en\/office-design-it-has-to-be-tailor-made\/\">office design always involves customisation<\/a>. So, drop by for a chat with our experts about translating your <strong>corporate identity<\/strong> into your interiors.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In 2015, Zeynep Dagli from the Department of Interior Architecture and Environmental Design at Hacettepe University published a paper in which she stressed that a well-defined identity and the corresponding and reinforcing interior design was a significant contributor towards the success of a company. Interior design as part of your branding Interior design is often \u2026<\/p>\n","protected":false},"author":6,"featured_media":35804,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[117],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.0 (Yoast SEO v18.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Strengthening corporate identity with office design - Alternativ<\/title>\n<meta name=\"description\" content=\"Your branding does not stop when your logo has been designed. To really strengthen your corporate identity, you must also incorporate this into your office design.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.alternativ.be\/en\/strengthening-corporate-identity-with-office-design\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Strengthening corporate identity with office design\" \/>\n<meta property=\"og:description\" content=\"Your branding does not stop when your logo has been designed. To really strengthen your corporate identity, you must also incorporate this into your office design.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.alternativ.be\/en\/strengthening-corporate-identity-with-office-design\/\" \/>\n<meta property=\"og:site_name\" content=\"Alternativ\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/alternativ.be\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-12T12:22:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-12T12:25:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.alternativ.be\/wp-content\/uploads\/2023\/06\/UNICEF-41-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ALTERNATIV1050\" \/>\n<meta name=\"twitter:site\" content=\"@ALTERNATIV1050\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"alexis d'archambeau\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.alternativ.be\/#organization\",\"name\":\"Alternativ\",\"url\":\"https:\/\/www.alternativ.be\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/alternativ.be\/\",\"https:\/\/www.instagram.com\/alternativ.be\/\",\"https:\/\/www.linkedin.com\/company\/alternativ-furniture-solutions\/\",\"https:\/\/www.pinterest.fr\/alternativbxl\/\",\"https:\/\/twitter.com\/ALTERNATIV1050\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.alternativ.be\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.alternativ.be\/wp-content\/uploads\/2019\/05\/alternativ-logo-red.png\",\"contentUrl\":\"https:\/\/www.alternativ.be\/wp-content\/uploads\/2019\/05\/alternativ-logo-red.png\",\"width\":\"246\",\"height\":\"36\",\"caption\":\"Alternativ\"},\"image\":{\"@id\":\"https:\/\/www.alternativ.be\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.alternativ.be\/#website\",\"url\":\"https:\/\/www.alternativ.be\/\",\"name\":\"Alternativ\",\"description\":\"Am\u00e9nagement et r\u00e9novation de bureau professionnel\",\"publisher\":{\"@id\":\"https:\/\/www.alternativ.be\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.alternativ.be\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.alternativ.be\/en\/strengthening-corporate-identity-with-office-design\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.alternativ.be\/wp-content\/uploads\/2023\/07\/200211-Alternativ-Tobania-BenjaminBrolet-0014-1-scaled.jpg\",\"contentUrl\":\"https:\/\/www.alternativ.be\/wp-content\/uploads\/2023\/07\/200211-Alternativ-Tobania-BenjaminBrolet-0014-1-scaled.jpg\",\"width\":2560,\"height\":1707},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.alternativ.be\/en\/strengthening-corporate-identity-with-office-design\/#webpage\",\"url\":\"https:\/\/www.alternativ.be\/en\/strengthening-corporate-identity-with-office-design\/\",\"name\":\"Strengthening corporate identity with office design - Alternativ\",\"isPartOf\":{\"@id\":\"https:\/\/www.alternativ.be\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.alternativ.be\/en\/strengthening-corporate-identity-with-office-design\/#primaryimage\"},\"datePublished\":\"2023-07-12T12:22:23+00:00\",\"dateModified\":\"2023-07-12T12:25:20+00:00\",\"description\":\"Your branding does not stop when your logo has been designed. 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