{"id":31075,"date":"2021-02-17T09:44:03","date_gmt":"2021-02-17T09:44:03","guid":{"rendered":"https:\/\/www.alternativ.be\/?p=31075"},"modified":"2021-03-22T09:34:36","modified_gmt":"2021-03-22T09:34:36","slug":"enhancing-your-brand-image","status":"publish","type":"post","link":"https:\/\/www.alternativ.be\/en\/enhancing-your-brand-image\/","title":{"rendered":"Enhancing your brand image"},"content":{"rendered":"\n
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Question: what do you do when your business premises no longer reflect the kind of company you believe yourself to be? Well, you can either refurbish <\/strong>them \u2013 or relocate<\/strong>! <\/p>\n\n\n\n

Argo Law<\/a>, the large law firm specialising in company law and tax matters cabinet, opted for the latter and moved to the Post X site in Antwerp<\/strong>. As the first passive office building<\/strong>, Post X enjoys the benefits of a unique location alongside the Antwerp ring road, close to Antwerp-Berchem railway station. <\/p>\n\n\n\n

This forward-looking view of modern-day mobility is a boon for the numerous employees and clients of Argo Law.<\/p>\n<\/div>\n\n\n\n

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Design & Build: turnkey office fit-out<\/h2>\n\n\n\n
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To mark its move, Argo Law decided to lease 1500 m2<\/sup> of space, designed and fitted out on a turnkey basis by Alternativ, using a Design & Build<\/strong> approach. \u2018Turnkey<\/strong>\u2019 means Alternativ took care of everything. <\/p>\n\n\n\n

\u201cI was Argo\u2019s sole point of contact,\u201d explains Greet De Munter, Alternativ\u2019s project manager for the Argo job. \u201cThe law firm appointed us to benefit from our skills and I worked with them to negotiate the finer details of design<\/strong>, budget <\/strong>and timing<\/strong>.\u201d<\/p>\n\n\n\n

As a law practice, one of Argo Law\u2019s main concerns was client confidentiality<\/strong>. So, with this in mind, Alternativ decided to design enclosed offices<\/strong>. <\/p>\n\n\n\n

But confidentiality doesn\u2019t have to mean a lack of homely comforts<\/strong>! What Alternativ did was to create a floor of light and cosy meeting rooms <\/strong>for receiving visitors and clients, plus a number of convivial spaces for communication and socialising <\/strong>(in the form of a library <\/strong>and a Coffee Corner<\/strong>). And the pi\u00e8ce de r\u00e9sistance is a champagne bar<\/strong> for celebrating Argo\u2019s significant victories in style.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Strong visual identity<\/h2>\n\n\n\n
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Argo Law also appointed Intracto, the leading marketing, communication and business technology agency to develop and revamp its external brand image<\/strong>. As a result, Greet De Munter, who took part in the meeting with Intracto, took her inspiration from the external visual identity<\/strong> created by the ad agency to include graphic elements that reflect the redesign of the offices<\/strong>.<\/p>\n\n\n\n

Driven by her genuine attention for detail, Greet worked to strengthen Argo\u2019s internal visual identity (including cupboards, shelves in the library and so on), resulting in the highly graphic verticality that defines the corridors, as well as the furniture <\/strong>suggested by Alexis D\u2019Archambeau<\/a>, also from Alternativ, which perfectly fits the same quest for asymmetry. The choice of the striking Dock table<\/a>, designed in the form of a jetty \u2013 with its distinctive lamps slung from an overhead frame \u2013 has been a great hit with all of the Argo staff. <\/p>\n\n\n\n

A solid mooring: could there possibly be a more judicious place to start a day?<\/p>\n<\/div>\n\n\n\n

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Discover all the pictures of this project<\/a><\/div>\n<\/div>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Question: what do you do when your business premises no longer reflect the kind of company you believe yourself to be? Well, you can either refurbish them \u2013 or relocate! Argo Law, the large law firm specialising in company law and tax matters cabinet, opted for the latter and moved to the Post X site \u2026<\/p>\n","protected":false},"author":3,"featured_media":26900,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[118],"tags":[4252,319],"acf":[],"yoast_head":"\nArgo Law's new offices - Enhancing your brand image - Alternativ<\/title>\n<meta name=\"description\" content=\"A change of office often presents a great opportunity to give your brand image a facelift. 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