{"id":15451,"date":"2019-04-03T14:11:45","date_gmt":"2019-04-03T14:11:45","guid":{"rendered":"https:\/\/www.alternativ.be\/lolaliza-comment-booster-la-creativite\/"},"modified":"2020-03-12T10:37:32","modified_gmt":"2020-03-12T10:37:32","slug":"lolaliza-how-do-you-boost-creativity","status":"publish","type":"post","link":"https:\/\/www.alternativ.be\/en\/lolaliza-how-do-you-boost-creativity\/","title":{"rendered":"LolaLiza : How do you boost creativity?"},"content":{"rendered":"\n<p>2018 has seen many changes for the Appelstein family, which heads up the Belgian fashion brand, LolaLiza: Joachim Rubin is the new CEO appointed by PP Retail Group (with the Appelsteins remaining on the Board) and the group left its former head office in Rue du Marquis for Rue de l&#8217;Ev\u00eaque \u2013 making it closer to the pivotal Rue Neuve.&nbsp;<\/p>\n\n\n\n<p>\u201cIt\u2019s hard to imagine a better location for being at the&nbsp;<strong>heart of the trade<\/strong>&nbsp;\u2013 and&nbsp;<strong>being cheek by jowl with the retailers<\/strong>&nbsp;(i.e. the companies that sell goods direct to consumers, ed.),\u201d explains M\u00e9lanie Dedoncker, Building Director for the past two and a half years at LolaLiza.<\/p>\n\n\n\n<p>In fact it was M\u00e9lanie who brought in&nbsp;<strong>Alternativ<\/strong>&nbsp;to guide LolaLiza through the process of&nbsp;<strong>designing<\/strong>&nbsp;and fitting out their&nbsp;<strong>new offices<\/strong>. She came across LolaLiza while surfing the Net.<\/p>\n\n\n\n<p>\u201cWe had selected three office fit-out specialists,\u201d she continues, \u201cand we made our choice based on&nbsp;<strong>feeling<\/strong>. We have certainly not been disappointed: at every stage of the project we have really appreciated the&nbsp;<strong>energy<\/strong>,&nbsp;<strong>availability<\/strong>&nbsp;and&nbsp;<strong>communication responsiveness<\/strong>&nbsp;of the teams at Alternativ.\u201d<\/p>\n\n\n\n<h3>Daring to use open space to boost interaction<\/h3>\n\n\n\n<div class=\"wp-block-columns has-2-columns\">\n<div class=\"wp-block-column\">\n<h4>The project has brought about a radical change of d\u00e9cor for LolaLiza.<\/h4>\n\n\n\n<p>Until the move, the company\u2019s head office was in an anonymous multi-storey building, spread across several floors, with a mishmash locations for the various departments. Now the company is working out of a ground floor extending to 2600 m2, accommodating the creative staff, of course, as well as all of the other parts of the business (HR, finance, marketing, purchasing, logistics, IT, etc.).<\/p>\n\n\n\n<h4>LolaLiza has dared to use change as a springboard for renewal.<\/h4>\n\n\n\n<p>\u201cWe deliberately organised visits by&nbsp;<strong>staff<\/strong>&nbsp;to see the new offices, because we were well aware that change and upheaval go hand in hand,\u201d continues an enthusiastic M\u00e9lanie Dedoncker. \u201cAnd as the works progressed, we were able to reassure everyone that we had everything in hand. Then, three weeks from the move, we stopped these visits so that we could create the&nbsp;<strong>element of surprise<\/strong>&nbsp;and enhance the&nbsp;<strong>\u2018wow!\u2019 effect<\/strong>.\u201d<\/p>\n\n\n\n<p>Rue de l\u2019Ev\u00eaque, where the new head office of LolaLiza is located, is a vast&nbsp;<strong>open space<\/strong>, the epitome of<strong>&nbsp;a place where everyone can work together<\/strong>, combining the functions of creation, innovation, personal exchanges, logistics, purchasing and storage (especially for samples). Not to mention socialisation and relaxation. And the work zone is intentionally designed to be open so that more&nbsp;<strong>interaction<\/strong>&nbsp;can be generated between the various departments.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<figure class=\"wp-block-gallery columns-2 is-cropped\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img src=\"https:\/\/www.alternativ.be\/wp-content\/uploads\/2019\/04\/lolaliza-38.jpg\" alt=\"\" data-id=\"14279\" data-link=\"https:\/\/www.alternativ.be\/lolaliza-comment-booster-la-creativite\/lolaliza-38\/\" class=\"wp-image-14279\"\/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img src=\"https:\/\/www.alternativ.be\/wp-content\/uploads\/2019\/05\/lolaliza-17.jpg\" alt=\"\" data-id=\"13660\" data-link=\"https:\/\/www.alternativ.be\/lolaliza-comment-booster-la-creativite\/lolaliza-17\/\" class=\"wp-image-13660\"\/><\/figure><\/li><\/ul><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns has-2-columns\">\n<div class=\"wp-block-column\">\n<figure class=\"wp-block-gallery columns-2 is-cropped\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img src=\"https:\/\/www.alternativ.be\/wp-content\/uploads\/2019\/05\/lolaliza-34.jpg\" alt=\"\" data-id=\"13654\" class=\"wp-image-13654\"\/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img src=\"https:\/\/www.alternativ.be\/wp-content\/uploads\/2019\/05\/lolaliza-21.jpg\" alt=\"\" data-id=\"13657\" data-link=\"https:\/\/www.alternativ.be\/lolaliza-comment-booster-la-creativite\/lolaliza-21\/\" class=\"wp-image-13657\"\/><\/figure><\/li><\/ul><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<div style=\"height:76px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3>Communication is king!<\/h3>\n\n\n\n<p>\u201cAlternativ talked to each of our departments and clearly&nbsp;<strong>grasped the message<\/strong>&nbsp;and our number one requirement,\u201d continues M\u00e9lanie.<\/p>\n\n\n\n<p>\u201cBecause we needed lots of storage space for all our boxes, fabrics and clothes, the people at Alternativ cleverly found a way to open up the space to&nbsp;<strong>improve communication<\/strong>&nbsp;across the board: internally (so that employees could mix with each other more) and externally.<\/p>\n\n\n\n<p>\u201cWe now have a gigantic meeting room that can accommodate between 100 and 180 people (standing). They might be senior store managers or suppliers, as well as journalists, fashion bloggers and so on.<\/p>\n\n\n\n<p>We\u2019ve named the space the \u2018Fashion Lounge\u2019. It has a rear-projector and is ideal for making things happen, because it clearly amplifies the&nbsp;<strong>dynamic of encounter and creativity<\/strong>.<\/p>\n<\/div>\n<\/div>\n\n\n\n<p>And contrary to our initial fears, the&nbsp;<strong>open space<\/strong>&nbsp;environment becomes quiet and productive as soon as everyone is focusing on their work,\u201d she concludes. M\u00e9lanie Dedoncker is definitely won over by a<strong>&nbsp;project that has given the company new direction<\/strong>, which cultivates a&nbsp;<strong>spirit of enterprise<\/strong>&nbsp;\u2013 and for which the budget (capped) and timing (tight) were adhered to by Alternativ.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>2018 has seen many changes for the Appelstein family, which heads up the Belgian fashion brand, LolaLiza: Joachim Rubin is the new CEO appointed by PP Retail Group (with the Appelsteins remaining on the Board) and the group left its former head office in Rue du Marquis for Rue de l&#8217;Ev\u00eaque \u2013 making it closer \u2026<\/p>\n","protected":false},"author":7,"featured_media":14281,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[118],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.0 (Yoast SEO v18.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>LolaLiza : How do you boost creativity? - Alternativ<\/title>\n<meta name=\"description\" content=\"The offices of LolaLiza have been designed by alternativ in order to boost creativity. 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